I’m Theresa,
an advisor and product leader in Femtech

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My Experience Spans

MedTech & BioTech

Working with companies to create market-ready products & services for patients, caregivers and providers.

Healthcare

Go to market strategy and product design strategy & execution for platforms and SaaS for healthcare organizations, CROs, PFMs, payers and more.

Digital Health

Leveraging our proprietary UX framework and research strategy to transform people’s behaviors and health outcomes.

Top Designer in Tech

Trailblazer in Women's Health

O'Reilly Media Author

Global Speaker

About Me

My obsession with healthcare product strategy began at WellDoc, where we pioneered one of the first digital therapies to measurably improved people's health. Recognizing the perfect blend of my engineering background, innovation mindset, and desire to make a positive impact, I found my calling.

Theresa Neil Founder of Guidea

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Designing for Digital Health

Creating user-centric solutions for patients and providers using proven design patterns

Digital Care & Coaching

Designing and optimizing digital products including SaMD, DTx, and companion apps with our proprietary UX framework

Featured News, Articles & Interviews

Speaker Kit

Theresa’s Professional Title

MedTech-focused Bio

Femtech-focused Bio